Seen on the Scene: NAB Show New York 2026
NAB New York returned to the Jacob Javits Convention Center in Manhattan this week for two days of exhibits, panels and more.
Drum Bus Processor.
Clears the Cardboard. Brings the Hit.
$19, launch price through November 1, then $29. Perpetual license. Three activations.
By purchasing you agree to our EULA and Privacy Policy.
Secure checkout · Instant license delivery
Try the Free DemoBoxy, flat, lifeless drums have a specific problem: cardboard in the midrange eating the attack.
Static EQ can't fix that without thinning the kit out. Shell Shock fixes it differently - Box digs into the boxy frequency only when a drum hits, then lets go in between, so the cardboard disappears without losing the body. Punch brings the attack forward or softens it. Glue holds the kit together. Drive adds grit. Room puts it in a space.
Box, Punch, Glue, Drive, Room. One signal chain, one knob each.
$19. Launch price through November 1, then $29.
Hear the Cardboard Disappear.
Flip on Box Listen and solo exactly what Box is cutting - set Focus by ear, then listen to it vanish from the full mix the instant you bring it back in.
Try Shell Shock FreeNo account required - we send the link to your email. Silences briefly every 30 seconds in demo mode.
The Signature Control
A static EQ cut in the boxy midrange has to sit there all the time, thinning the kit out along with the cardboard. Box is dynamic - it follows the drum level, digging in on every hit where the cardboard lives and backing off in between where the body lives. Focus picks where the box is: kick-tom, snare-body, or snare-crack.
Glue, Drive, Room
Glue is a one-knob bus compressor, auto makeup, sidechain high-passed at 90Hz so the kick doesn't pump the kit. Drive is asymmetric tube saturation into an envelope-aware soft clipper - warmth at low settings, genuinely smashed pushed hard. Room blends a small space in parallel, underneath the dry signal, so a close-miked kit still sounds like it's in a room.
15 Places to Start
Rock drum bus, hip-hop knock, indie room kit, parallel smash, tight pop kit, breakbeat grit, electronic drum punch, and more - real starting points built from the actual controls. Auto-Level matches output loudness back to input, so A/B comparisons against bypass stay honest.
One-time purchase. Yours forever. No subscription, no renewal.
Install on up to three machines simultaneously. Need to move a license? Email us.
Encrypted activation over HTTPS. No telemetry. No data leaves your machine during use.
You email us, we answer. No ticket queues, no bots, no knowledge base rabbit holes.
VST3 (64-bit) - Windows, macOS, Linux
AU (64-bit) - macOS only
Windows 10 / 11
macOS 11 Big Sur or later (Apple Silicon + Intel)
Linux - Ubuntu 22.04+ or equivalent
Any VST3-compatible host: Reaper, Cubase, Studio One, Ableton Live, FL Studio, Bitwig Studio, Nuendo, and more
AU (macOS): Logic Pro, GarageBand, MainStage
Plugin buffer only - zero added latency
Perpetual, single user
3 simultaneous activations
Need to move a license? Email us
SHA-256 (mmedia-shell-shock-v1.0.0.zip): 001a5b42707b6a8eca86c9ee8b958ceb49ccbf25ed5f6780cdb61b1ea20a421c
$19, launch price through November 1, then $29. Perpetual license. Three activations.
By purchasing you agree to our EULA and Privacy Policy.
Secure checkout · Instant license delivery
Try the Free DemoNAB New York returned to the Jacob Javits Convention Center in Manhattan this week for two days of exhibits, panels and more.
Soft synth gurus GForce Software have just announced that they are relaunching with updated branding, a fresh new website and new subscription-based bundles, and they’re marking the occasion with...
The songwriter, producer, mixer and mastering engineer talks to MusicTech about his setup, upcoming debut album, and collaborating with others The post TIEKS on why he chose Focusrite’s latest ISA...